Choose Your Essentials in the SEO processes
On-page SEO (also known as on-site SEO) is the process of customizing a website for the search engines copywriting malaysia. On-page activities include content optimization, improvement of the structure and technical aspects, i.e. optimization of the HTML source code (and not only in HTML) of the page. On-page SEO is a key element of positioning as it helps search engines to index and understand the content and structure of a website and, consequently, display it in the search results displayed by the search engine for the most popular queries.
Optimizing the content on the website
The texts on the website have a direct impact on positioning and are a ranking factor. What’s more, professionally implemented content marketing is about creating valuable content and has a positive effect on user behavior copywriting examples malaysia, determines the time spent on the website and reduces the bounce rate. The length of your visit is one of the factors that affect whether Google considers the content on your website valuable.
The content on the website should both respond to user inquiries and provide comprehensive information about the offer and be presented in a clear, easy-to-understand form. Good content is one that search engines rank highly for popular key phrases. Those who know what is seo can have the right direction in this.
Content optimization in SurferSEO
In addition to interesting information, content optimization is important:
Uniqueness – the content on the website cannot be a duplicate of content from other sources, e.g. the producer’s website. If you want to check if the text on your site is unique, use Plagiarism Checker or Copyscape.
Content architecture – the use of HTML tags in the form of H1, H2, H3…. Headers allows to define their structure.
The density of key phrases – the number of occurrences of keywords or exact match approximate (exact match and partial match) is one of the main ranking factors that affect the positions.
Common words – it is important not only to use key phrases in the content. The content of the service or store website should also include words strongly related to a given topic, which appear on the ranking pages. You can find a list of these words for any phrase in the Audit in Surfer.
Site structure
The structure of the website is one of the things you should think about before launching your website. Editing the structure later can be difficult.
A good, easy-to-understand site architecture is important for two reasons:
- helps robots to index the page,
- makes it easier for users to navigate the site.
- Remember, the page structure should not be too deep.
Code SEO optimization
Meta title
The title tag is an important ranking factor. This is an HTML element nested under the head section. It defines the title of a given subpage. It is important that each page within the site has a unique title. This tag shows up in search results, so make sure that both include keywords and an incentive to click. In addition, it is displayed in the search engine bar and when you share a link to your website with others.
Sample meta title
What affects the effectiveness of the title:
- using a keyword – placing a positioned phrase in the title allows users and search engines to indicate and understand what the page is about, it is recommended to put a given keyword at the beginning.
- length – the Google search engine displays title tags up to 600 px, which is approximately 60-70 characters.
- brand – placing a brand mention at the end of the title tag builds brand awareness and ensures a higher click-through rate, especially in the case of well-known brands. Sometimes it makes sense to put your business name at the beginning of your title tag next to keywords.